A Nationwide Farm Supply Store for Romania

The problem

AccesoriiFerma.ro sold agricultural products well, but only to a local customer base. Orders came in by hand, which caused delays and mistakes and made it hard to grow. The catalog was large and varied, so keeping it organized took real time. With no proper online store, the business could not reach Romania's wider farming community, and connecting essential services like invoicing and delivery was a constant struggle that slowed everything down.

The solution

Life Value built a single online store that handles both professional buyers and individual farmers, and automated the work that used to be done by hand. The platform runs on PHP and WordPress with a responsive front end, so it works well on the phones most farmers shop from.

What we built:

• B2B and B2C store set up for agricultural sales, with pricing that fits both business and individual customers.
• SmartBill invoicing connected so invoices are generated automatically with each order.
• Packeta delivery integrated for order shipping and tracking.
• MobilPay payments for secure card processing at checkout.
• Mobile-first catalog with clear navigation and search filters across a large product range.
• ETL-based catalog automation to import, categorize, and keep product data current.
• Hands-on training so the client's non-technical team can run the store day to day.

The results

The store moved AccesoriiFerma.ro from a local supplier to a business that sells across the country, with far less manual work behind every order.

• 50% less time spent on order handling, thanks to automated invoicing, delivery, and payment steps.
• A wider customer base, reaching farmers beyond the original local area.
• More accurate orders, with invoicing and delivery details handled automatically.
• Better browsing on mobile, through a responsive design and product search built for a large catalog.
• Room to grow, with an architecture that supports new categories, pricing models, and integrations.

How it works

When a farmer places an order, the platform creates the invoice through SmartBill, registers the shipment with Packeta, and processes the card payment through MobilPay. The catalog stays current through ETL automation that imports and categorizes products, so the team spends less time on data entry and more time serving customers.

FAQ

Does the store serve both businesses and individual buyers?

Yes. It supports B2B and B2C in one platform, with pricing and checkout that work for professional buyers and individual farmers alike.

Which services are integrated?

SmartBill for invoicing, Packeta for delivery, and MobilPay for payments, all connected to the order flow.

Is the store built for mobile?

Yes. The catalog and checkout are designed mobile-first, since most farmers browse and buy on their phones.

Can the catalog grow over time?

Yes. The architecture supports new product categories, pricing models, and integrations as the business expands.

Conclusion

AccesoriiFerma.ro went from a local agricultural supplier to a nationwide online store. With Life Value, the client now runs a B2B and B2C platform where invoicing, delivery, and payments happen automatically, the catalog stays organized, and there is room to add new products and markets as the business grows.