Why run healthcare product discovery with Life Value?
Clinical shadowing, not personas
We sit in the ED, the clinic, the infusion bay, and the payer prior authorization queue. The brief reflects the real workflow.
FHIR data model in the brief
FHIR R4 resources, references, and extensions mapped before engineering starts. No retrofit when the integration sprint hits.
EHR integration mode decided
SMART on FHIR, HL7 v2, or FHIR API chosen against Epic, Oracle Cerner, MEDITECH, and athenaOne realities, not assumptions.
Compliance posture in writing
HIPAA, GDPR, ISO/IEC 27001:2022, SOC 2, and MDR class assessment in the brief. Compliance can sign off before build.
Procurement-ready output
The brief maps to the buyer's security questionnaire, BAA boundary, and subprocessor chain. No six-month redline cycle.
4 to 6 week clinical MVP plan
A scoped, sequenced plan engineering can build from on day one. Sized to the buyer, from payer pilot to hospital rollout.
Briefs that engineering built and compliance signed off on
Outcomes from the discovery engagements we have run for carriers, ministries, hospitals, enterprises, ISVs, and founders.
From kickoff to a clickable clinical prototype and a build-ready brief.
Discovery patterns proven across payers, ministries, hospitals, enterprises, ISVs, founders, and patients.
Briefs delivered with FHIR data model, HIPAA posture, and MDR class assessment included.
How a Life Value discovery engagement is different
We run healthcare product discovery that produces a brief engineering can build from and procurement can map to a security questionnaire.



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Frequently Asked Questions
We’ve answered the questions we hear most from healthcare teams, founders, and partners. Don’t see yours? Reach out: we’re here to help.
What does a healthcare product discovery engagement actually produce?
A procurement-ready product brief. That means a clinical user research write-up from shadowing in the actual setting, a FHIR R4 data model, a security architecture sketch, the chosen EHR integration mode (SMART on FHIR, HL7 v2, or FHIR API), a HIPAA and GDPR posture statement, an MDR class assessment if the product touches diagnosis or treatment, and a 4 to 6 week clinical MVP plan engineering can build from on day one.
What does clinical user research mean in practice?
Shadowing clinicians in the room where the work happens. ED triage, primary care rooming, OBGYN intake, oncology infusion, payer prior authorization queues, lab order workflows. We read the existing flow inside Epic Hyperspace, Oracle Cerner PowerChart, MEDITECH Expanse, or athenaOne, then interview the nurses, scribes, billers, and CMIOs who already work around the system. The brief reflects the real workflow, not a whiteboard version of it.
How do you decide between SMART on FHIR, HL7 v2, and a direct FHIR API?
It is decided during discovery, not after the build starts. SMART on FHIR fits products that launch inside the clinician's EHR session with patient context populated. HL7 v2 fits batch order, result, and ADT message flows where the hospital interface engine is the integration point. A direct FHIR API fits payer CMS-0057-F payer-to-payer and provider feeds, ISV platforms, and patient-mediated exchange via Apple Health or Google Health Connect. The brief names the mode, the endpoints, and the auth pattern.
What does the compliance posture in the brief cover?
HIPAA scope and Business Associate Agreement boundary, GDPR lawful basis and data residency, HL7 FHIR R4 conformance targets, ISO/IEC 27001:2022 control mapping, SOC 2 Type II readiness gaps, and an MDR class assessment for products that touch diagnosis, monitoring, or treatment. For German, French, and UK buyers we add C5, HDS, and Cyber Essentials Plus posture. Compliance can sign off on the brief before engineering writes a line of code.
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Whether you're launching a new solution or scaling an existing product, Life Value gives you the clarity, speed, and compliance needed to move with confidence.



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