Redefining Food Distribution for Consumers and HoReCa in Romania

The Problem

The client’s existing business model was limited to refrigerator container storage, offering stable but capped growth. They faced multiple challenges:

• Restricted Revenue: Storage services alone could not support long-term growth.
• Manual Processes: Outdated systems slowed order management and lacked scalability.
• Inefficient Supply Chain: Local HoReCa businesses needed an easier way to source ingredients.
• Limited Customer Reach: Without an online presence, sales opportunities were restricted to a small base.

The solution had to expand revenue streams, improve efficiency, and create a direct-to-consumer and direct-to-business food marketplace.

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Solution

Life Value designed Gourmify.ro as a scalable and modern eCommerce shop serving both retail customers and HoReCa clients.

Key features include:

• Integrated Ordering: A seamless system for browsing, ordering, and tracking deliveries for both individuals and businesses.
• Automated Invoicing & Payments: Integrated with SmartBill and Stripe for fast, reliable, and secure transactions.
• Inventory Management: Smart tracking of stock with conversion between bulk and individual units to handle diverse orders.
• User Roles & Pricing Plans: Different membership levels allow restaurants, hotels, and cafes to access tailored offers.
• Mobile-First Design: Responsive interface ensures smooth access across devices.
• Agile Rollout: A phased approach starting with a Minimum Viable Product (MVP) to test features and collect feedback.

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Results

• Increased Revenue: Transitioned from storage-only services to direct sales, generating new income streams.
• Expanded Market Reach: Online ordering opened access to both individual consumers and HoReCa businesses in Oradea and beyond.
• Improved Efficiency: Automated workflows reduced manual administration and streamlined the supply chain.
• Customer Satisfaction: A user-friendly platform gave customers a simple way to access premium BIO products at competitive prices.
• Future-Proof Growth: Built on a scalable infrastructure, Gourmify.ro is ready to expand with new products and services.
  

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Conclusion

Gourmify.ro proves how digital transformation can unlock new growth opportunities for traditional businesses. By turning a storage-based model into a scalable B2B and B2C eCommerce platform, Life Value empowered the client to expand revenue streams, streamline operations, and deliver premium BIO food products to both consumers and HoReCa partners. The result is a modern, customer-focused distribution hub that enhances efficiency, increases profitability, and positions the client for long-term success.