Powering B2B and B2C Sales with a Smart eCommerce Platform

Powering B2B and B2C Sales with a Smart eCommerce Platform

Life Value developed shop.g4h.ro, a powerful eCommerce shop designed for both professionals and homeowners. The platform centralizes IDM heating and energy solutions, offering competitive pricing, simplified order management, and direct-to-manufacturer fulfillment. Integrated with SmartBill and FanCurier, it ensures smooth operations from quote generation to delivery.
shop.g4h.ro case study hero image

The Problem

The client struggled with outdated processes that limited efficiency and scalability:

  • Unstructured Product Data: Importing and updating products from vendors was time-consuming and error-prone.
  • Manual Order Handling: Quotes and orders required significant manual work, slowing down response times.
  • Complex Pricing Needs: Different customer types needed tailored pricing plans that were difficult to manage.
  • Limited Digital Presence: Without a centralized online shop, the client struggled to reach both professionals and homeowners effectively.

The challenge was to design a user-friendly, scalable, and automated solution that could serve both B2B and B2C customers with ease.

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The image presents a blurry, abstract composition with a blend of warm orange hues and cooler, pastel blues and whites

Solution

Life Value engineered shop.g4h.ro as a scalable and user-friendly eCommerce platform with features designed to meet both technical and business needs.

Key features include:

  • Centralized Catalog: A complete product range of IDM heating and energy solutions, available anytime.
  • Automated Data Integration: ETL tools transform unstructured data into a clean, up-to-date online catalog.
  • Personalized Pricing: User roles and memberships provide tailored pricing plans for installers and end-users.
  • Quote-to-Order Workflow: Advanced functionality enables easy quote generation and seamless conversion into orders.
  • Integrated Operations: SmartBill for invoicing and FanCurier for delivery ensure smooth end-to-end processes.
  • Minimalist, Custom Interface: Designed for speed, simplicity, and intuitive navigation.

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Results

  • Increased Efficiency: Automated workflows reduced manual work and improved order processing speed.
  • Enhanced Visibility: A central platform gave the client full oversight of sales, inventory, and customers.
  • Boosted Sales: Easy navigation, competitive pricing, and multi-channel expansion attracted more customers.
  • Empowered Client: Training and support gave the client full confidence in managing their online shop independently.
  • Scalable Growth: The platform is built to support business expansion and evolving needs.

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Conclusion

shop.g4h.ro became more than just an eCommerce shop. It is now a scalable business engine that supports both B2B and B2C sales, simplifies operations, and drives growth. By integrating automation, intuitive design, and tailored functionality, Life Value delivered a solution that empowers the client to compete confidently in the digital marketplace. This project highlights Life Value’s ability to design smart retail platforms that combine operational efficiency with customer-centric experiences.

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